About Us
Premium foam cups
Moderate-density, premium-grade foam that shapes and supports without the bulk.
Bra-like support
Functional construction that gives you the shape and hold of a bra, but not the trouble.
PRECISION SIZING
Fit modelled on real Indian shapes, so your garment seems custom-made, almost.
ALL-DAY WEAR FABRICS
Breathable blended fabrics with elastane engineered for 9-to-9 movement & comfort.
Perfectly colour-matched
Tones considered down to the thread, so nothing ever looks out of place.
Timeless design
Versatile pieces made to outlast trends and stay in rotation for years.
Meghna UTTAM
A Mumbai University graduate and Indian School of Business alumna, Meghna spent years building products and leading teams in fast-paced startups. In 2024, she left the corporate grind to build something deeply personal — Butterscōsh.
“I've always been a curvy C-cup woman, which means self-consciousness might as well be my middle name. As much as I wanted to, I just didn't have the confidence to experiment with different styles as bust support remained a constant struggle.”
It took years of frustration, echoed by almost every woman in her circle, to realise the scale of the problem. So she set out to fix it herself, alongside a team obsessed with comfort, quality and craftsmanship.
"Sure, fashion and function have been blended before, but never truly for social settings, where women are the most uncomfortable. Butterscōsh is the no-brainer answer to that problem."
Comfort begets confidence
The difference between looking good and head-turningly great, is confidence. Let’s ditch those wires, tight straps & adhesives.
God is in the detail
We’ve invested countless hours and relentless effort into perfecting the fit, feel and finish of our garments so you take a moment to fall for them.
Timelessness over trends
We aim to craft keepsakes that transcend seasons and trends, being forever relevant. The kind your daughter will also fancy.
Feel the difference for yourself
