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Continue shoppingABOUT US
Our Founder
A Mumbai University graduate and an Indian School of Business alumna, Meghna spent years thriving, building products, and leading teams in fast-paced startups. Passionate about looking beyond surface behavior and solving core problems, she left the corporate grind in 2024 to build something deeply personal — Butterscosh.
“I’ve always been a curvy C-cup woman, which means self-consciousness might as well be my middle name! Making health a priority a few years ago gave me the confidence to shake up my wardrobe and experiment with different styles, but bust support remained a constant source of discomfort and hassle. At one point, I even had those rigid, circular, low-quality blouse cups sewn into expensive cocktail dresses... only to ruin them irreversibly.”
It took years of growing frustration, experienced firsthand and echoed by almost every woman in her extended circle, to realize the depth and scale of the problem. So she set out to fix it herself, alongside a growing team deeply committed to comfort, quality, and craftsmanship. “Sure, fashion and function have been blended before, but has it ever been done well, accessibly, and with Indian women’s diverse bodies in mind? Butterscosh aspires to be the no-brainer answer to that!”
Why We’re Different
MODERATE DENSITY
PREMIUM-GRADE FOAM CUPS
FUNCTIONAL CONSTRUCTION
FOR BRA-LIKE SHAPE & SUPPORT
AI-ANALYZED SIZING
SUITED TO INDIAN SHAPES
KNIT FABRICS WITH ELASTANE
FOR ALL-DAY COMFORT
PERFECTLY COLOR-MATCHED
TIMELESS AND VERSATILE
DESIGNS
Our Philosophy
COMFORT BEGETS CONFIDENCE
The difference between looking good
and head-turningly great, we believe, is
confidence.
And bust discomfort, in the form of
digging wires, slipping straps, and
irritating adhesives, strips you of it.
GOD IS IN THE DETAIL
We’ve invested countless hours and
relentless effort into perfecting the
fit, feel & finish
of our garments so you take barely
a moment falling for them.
TIMELESSNESS OVER TRENDS
We aim to craft keepsakes that transcend
seasons, trends and passing whims, being
forever relevant.
The kind your daughter or niece will
one day want to borrow.